MSP Privacy Policy

Effective Date: April 14, 2025

Overview

MSP AI, LLC (“MSP”, “we,” “us,” or “our”) acts as a meta-layer that integrates and optimizes multiple SSPs, ad networks, and DSPs, allowing app developers and digital publishers to access a broader range of advertisers (“Advertising Services”). This Privacy Policy explains how we collect, use, and share information through our Advertising Services, our corporate website, and related services.

Through Advertising Services

We may collect the following information from end users interacting with ads delivered through our SSP:

  1. Device information (type, model, operating system)
  2. Advertising identifiers (IDFA, GAID)
  3. IP address and location (country, region)
  4. App and browser information
  5. Network information
  6. User engagement with ads (impressions, clicks, installs, purchases)

From Publishers and Partners

  1. Business contact details
  2. Payment and tax information
  3. Technical integration details

Data practices with publishers are subject to the Data Processing Agreement (DPA) between MSP and the publisher.

Website Visitors

  1. Cookies and tracking data
  2. Browser and device data
  3. Contact forms and communications

How We Use Information

  1. Deliver, operate, and improve our Advertising Services
  2. Provide ad targeting and measurement
  3. Analyze and optimize ad performance
  4. Prevent fraud and ensure security
  5. Comply with legal obligations

Sharing of Information

We may share collected information with:

  1. Advertisers and Demand Partners
  2. Measurement and Analytics Providers
  3. Service Providers supporting our operations
  4. Affiliates within our corporate group
  5. Regulatory Authorities where required by law
  6. In connection with a merger, sale, or business transfer

User Rights and Choices

Depending on your location, you may have the right to:

  1. Access, correct, or delete your personal data
  2. Object to certain data uses
  3. Restrict data processing
  4. Withdraw consent

Opt-out mechanisms are available via:

  1. MSP will honor publisher user opt-out and data deletion requests in accordance with applicable laws and the terms of the Data Processing Agreement (DPA) between MSP and the publisher
  2. Industry opt-out tools (NAI, DAA)
  3. The ‘Do Not Sell or Share My Info’ link available on our website on your location.

Data Security and Retention

We implement appropriate security measures to protect data. We retain data for as long as necessary for business purposes or as required by law.

Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children.

Policy Changes

We may update this Privacy Policy periodically. Material changes will be communicated through our website or direct communication.

Contact Us

If you have questions or requests regarding this Privacy Policy, contact us at:

MSP AI, LLC
800 W El Camino Real, Suite 310, Mountain View, CA 94040
contact@themsp.ai